Calvin Klein has a tv commercial for Spring 2011. within the last year, we've seen promo vids for new collections from clothing lines like Burberry and brands like Topshop. but using a tv commercial to promote an apparel collection is very rare. Calvin Klein's CEO and president Tom Murry expects to keep it post-Spring:
"We feel it has a fairly extensive shelf life and we can run it again this year, or next year. This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages."
Calvin Klein Collection Spring/Summer 2011 tvc from Patty Huntington on Vimeo.
No comments:
Post a Comment